In Fall 2006, the Imaginext brand was renamed Imaginext Adventures, marking a shift in design and production of Imaginext toys. Following in the footsteps of the castle line, the Imaginext dinosaurs were divided into rival sects: the predators-whose goal is to wipe out the world's natural resources-and the ecovores-who fight to preserve the land. In 2005, a dinosaur world was added to the Imaginext repertoire. In contrast to the pirate line, the phantom figures were all glow-in-the-dark and had skeletal bodies. A glow-in-the-dark Pirate Crew figure pack (also released in 2003) became so popular that an entire phantom line was developed and released in 2004. The line was popularized by its two lead playsets: Pirate Raider and Buccaneer Bay. In 2003, the Imaginext brand released of a pirate (or sea) line. Construction worker and mechanic figures and accessories complemented the rescue world's urban theme. In 2003, however, it would be supplemented by a construction-themed world.
Compared to the medieval line, the Imaginext rescue world was rather short-lived. The rescue world soon included a police station and sea rescue center with a number of additional figures and accessories-a mounted police officer, an EMT, and a deep sea diver to name a few. The Imaginext Rescue Center was the initial lead play set of the rescue line which, like the medieval line, quickly expanded. The other Imaginext line that was released in 2002 attempted to capture life in the big city with a focus on emergency and rescue figures and play sets.
This line quickly expanded to incorporate the Wizard's Tower and Goblin's Dungeon play sets. The original medieval line attempted to capture the action of battle with its fortresses, dungeons, knights, wizards, and dragons and featured the Battle Castle play set as well as several knight and wizard action figures sold separately. The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 or older made by Mattel, as part of their Fisher-Price brand.Īt the time of its introduction at the 2002 Toy Fair, the Imaginext System included only two themed worlds: medieval and city venues.
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